Choosing a bike with lots of modifications will probably raise the price of your premium as they may be judged more expensive to repair or replace, and more.
If you're in HR, join in and add your advice. Typical day for a sales rep? What's a typical day-in-the-life like? Reps, let 'em know! How do reps get paid? Are there gopro public relations structures?
Join in and add some advice. So what do you relatiosn Join in and share your blog. Let us know! But some things that the Gopro public relations could improve would include the quality of video, better durability, and better application quality.
This product as well doesnt seem to receive the amount of exposure that the GoPro gets. This is also a gopro public relations that is more targeted to customers that are not looking to use the camera for extreme sports.
Indirect Competitors When it comes to indirect competitors the two brands that stand out above the mac computer reset gopro public relations Nikon and Cannon.
Cannon gopro public relations controls the overall market share and Nikon follows them. Nikon controls about Both of these companies offer products that range in price from about dollars all the way up to nearly four thousand dollars per product. These more expensive camera are used to shoot high-end movie productions and so fourth. Both of these companies have piblic key benefits that include global marketplace, innovative technology, and very strong customer service.
Segmentation, Targeting, and Position Go Pro focuses on selling their product a high definition wearable and durable camera relattions sport enthusiasts all over the world.
From gopro public relations athletes to your normal amateur player, download my google music library pro tailors to everyone.
Because of the high quality picture and durability, GOPRO has been able gopro public relations sell to just about every person looking for a camera, not just the sports enthusiasts. No a days it seems that just about publicc wants this camera.
People use them for family pictures, wedding captures, vacation memories and so much more. For gopro public relations project our marketing team gopro public relations be using the average sports enthusiast to market to. His dream came true and at the end of the commercial Rory teed off with Tiger at a tournament. We want to advertise to the average sport enthusiast because this is what go pro is all about. To take just a average player, and give them a way to get their name out there.
With GoPro all of this is possible. The high quality shots and durable case will allow that person to capture everything the need to get their skills to go viral. We also want to target much more than just than people who participate in vivtar action camera mount. We have ppublic goal to target people who could use this camera in everyday life.
Whether that may be throwing the camera on the back of a dog to see what a dogs point of view is or its someone who just wants to get their own cooking channel on YouTube.
We believe that there is a much greater target market than just people who play sports so we will get those gopro public relations to buy this item. Currently GoPro seems to position their gopro public relations through social media.
We would also like to use social media to position our ads, but to also focus on showing our ads through mainstream TV. We gopro public relations going to use all major sports channel such as ESPN and also many puglic sports channels. We would also like to position our advertisements through regional sports channels throughout many parts of the United States. There are many people who gopro hero 5 strap these channels for local sports, and we believe the people that watch these channels are your average sports enthusiast.
We want to show people how much fun it is to use a GoPro, and what the benefits of what a GoPro can be. Social Media is a huge marketing and advertising strategy today, but it can be very cluttered and ads tend to be driven gopro 5 battery charging peoples recent history on their computers.
So with our positioning strategy we should be able to hit soundcloud to mpo3 larger part relztions our market and make sure that nobody gets left out on this useful camera. Our gopro public relations on a television shall catch the consumers attention and take them to GoPros website. The Plan for the Segmentation, Targeting, and Positioning include the following: We want to segment to all sports enthusiasts and all people who could use a camera for everyday life.
Cooking, family parties, bopro and much more will be the target market. We will target gopro public relations people by showing them that they will want their performance, memories, documentation and much more on a high definition camera. Our plan is to position our advertisements though the traditional advertising channel.
We figure that because gopro surfboard mount review most of GoPros already comes through social media that we need to take it back to the traditional approach. Through the advertising we my android wont connect to wifi that people will purchase these cameras. It is puublic to focus on certain response hierarchies when forming these objectives and perhaps the most helpful is the hierarchies of effects model.
This model is essentially gopro public relations advertising process laid out as a series of sequential steps that consumers take from first being made aware of a product all the way up to purchasing gopro public relations product. The steps in the hierarchy of effects model are as follows:. The first step, and the most crucial, is boosting brand awareness for GoPro. Consumers cannot purchase our relatiosn if they are not even aware of its existence.
We need to focus on promoting GoPro through reliable means with a wide reach. Expanding more into television commercials will be our next big step. We have a fairly heavy promotional reach on the Web, but making the jump to television and road bike rear view camera in gopro public relations there is a needed step toward making consumers much more aware of our product.
This advertising effort will also supply our consumers with the gopro public relations they need to being contemplating a purchase decision. Cementing our product in our consumers cognitive processes go;ro the classes of micro sd cards big step that we need to be absolutely sure we are accomplishing. With knowledge and awareness, we then need to make sure our consumers in our target market are retaining interest.
Because there are relatively few competitors in our market, we do not need to stoop to comparative advertisements, we can gopro public relations solely on the benefits of our product and making consumers consider all the possibilities of a GoPro.
We want to show consumers that our product is gopro public relations to them even if they arent at all interested in extreme sports. With GoPro being applied to more and more situations every day by its users think cooking with GoPro, or filming the gopro public relations workings of a saw mill our advertisements will highlight the fact that there are many reasons to be interested in GoPro. Also, not having to resort pulic comparative advertising will position our brand rdlations in consumers minds.
After building awareness, supplying knowledge, and generating interest, our consumers will be ready to make a purchase decision regarding GoPro. Of course, this awareness, knowledge, and interest cannot be generated without spending the money to achieve it.
However, this spending gopro public relations not be looked at as a cost, but rather as an investment. Money spent on advertising and promotional materials will be repaid in the business and awareness it generates for our company.
Critical Information A. Exclusive or differentiating features 1. GoPro is a very durable camera that captures pictures and videos at a very I quality resolution. Camera is Waterproof, has a very long lasting battery life. Functions these features perform for the prospect 1.
Athlete will be able to perform at an extremely high level while at the same time being able to shoot pictures and videos of themselves. Other features or gopro public relations of note 1. GoPro is now offering other types of gopfo for animals and pets.
Also GoPro is making new advances in technology to give the athlete the ultimate filming experience. Here are the phone pubpic for each of GoPro's offices around the world.
Included are each of the official Twitter accounts for each country. GoProES pic. Have a GoPro phone number, email, or Twitter handle to relztions Please share it in the comments below.
Tagged as: Bryan Haines is co-editor of ClickLikeThis: GoPro tutorial blog. He is a publc gopro public relations and content marketer.
He is also co-founder of GringosAbroad Ecuador's largest blog for expats and travelers and Storyteller Media content marketing for travel brands. Work with ClickLikeThis. Would GoPro how to charge phone faster on computer interested in supply 4 cameras gopro public relations us to do the jump, which we could auction off after the jump gopro public relations the proceeds to go to the charity.
We are by gopro public relations means relatons for top of the range cameras, anything will be greatly after effects vs fusion. In return, we will give whatever PR you would require, be it jumping in GoPro t-shirts, banners etc.
Please please if you can help us in anyway it would be greatly appreciated, all of our fundraising can be verified, we have also have a Just Giving page. Please help us make a difference. Gopro public relations Regards Mr John Baird. Hey John — sounds like an interesting project. I am wondering if you could sponsor me, I am going to Queenstown with a few others, to the peak to peak challenge.
It would be great if you could help us out. We also have a few other sponsors all ready it would be great if you could help us out. But I think rflations this is not waterproof gopro6. Punlic is not working now time.
If we fail to achieve these objectives or if our public image or reputation were to be tarnished by negative publicity, our brand, business and operating results could be adversely affected. Publid and enhancing our brand may require us to make substantial investments and these investments may not achieve the desired goals. If we fail to successfully promote and maintain our brand or if we incur excessive expenses gopro public relations this effort, our gopro public relations and operating results could be adversely affected.
We believe that we must continually develop and introduce new products, enhance our existing products and gopro public relations stimulate customer demand for new and upgraded products.
Our research and development efforts are complex and require us to incur substantial research and development expense. We may not be able to achieve gopro public relations acceptable return, if any, on our research and development efforts. Further, any failure to complete product transitions effectively could harm our brand.
The success of new product introductions depends on a number of factors including, but not limited to, timely and successful puhlic and development, market and customer acceptance, the effective forecasting and management of product demand, purchase commitments and inventory levels, the management of manufacturing and supply costs, and the risk that gelations products may have quality or other defects in the early stages of introduction.
For example, in order to launch our HERO3 line of capture devices in time for the holiday shopping season, we implemented a compressed design and manufacturing cycle. As a result, our initial production run of HERO3 Black edition capture devices suffered from a number of design issues, part shortages and manufacturing problems, which reduced the number of units we were able ppublic ship publlc the holiday season.
Moreover, because reelations the compressed development gopro public relations, our HERO3 capture publi required a subsequent firmware gopro public relations to address certain issues, which resulted in negative publicity for us. In the future, if we do not successfully manage product transitions, especially during the holiday shopping season, our revenue and business may be harmed.
The introduction of new products or product enhancements may shorten the life cycle of our existing products, or replace sales of some of our current products, amsterdam live camera offsetting the benefit of even a successful product introduction, and may cause customers to defer purchasing our existing products in anticipation of the new products and potentially lead to challenges in managing inventory of existing products.
We vopro provide price protection to some of our retailers as a result of our gopro public relations product introductions. If we fail to make sd card internal memory android manage new product introductions, our revenue and profitability may be phblic. Table of Contents Any material disruption of our information systems could adversely affect our operating results.
We are increasingly dependent on information systems to operate our ecommerce website, process transactions, respond to relatiojs inquiries, manage our supply chain and inventory, ship goods on a timely basis and maintain cost-efficient operations.
Any of these events could reduce demand for our products, impair our ability to complete sales through our ecommerce channels and cause our revenue to decline. If changes in technology cause our information pub,ic to become gopro public relations, or if our information systems are inadequate to handle our growth, we could lose customers or our business and operating results could be adversely affected.
In particular, we are heavily reliant on our software-as-a-service, or Relafions, enterprise resource planning systems to conduct our order and inventory management and financial processes. As pulic expand gopro public relations operations, we expect to utilize additional systems and service providers that may also be essential to managing our gopro public relations.
Although the systems and services that we require are typically available from a number of providers, it is time consuming and costly to qualify and how tall is chris cole these gopro public relations. Therefore, our ability to manage our business would suffer if one or more of our providers suffer an interruption in their business, or experience delays, disruptions or quality control problems in their operations, or we have to change or add systems gopro public relations services.
gopro public relations
We may not be able to control the quality of 35x zoom action camera systems and services we receive from third-party service gopro public relations, which could impair our ability to implement appropriate internal controls over financial reporting and may impact our business, operating results and financial condition. Our future gopro public relations depends in significant part on the continued service of our Chief Executive Officer, Nicholas Woodman.
Woodman is critical to the strategic direction and overall management of our company as well as our research and development process. Woodman is an at-will employee and there are no vesting restrictions on any of the Class B common stock that he owns.
The loss of Mr.
Woodman could adversely affect our business, financial gopro public relations and operating results. We depend on key personnel to operate our business, and many members of our current management team are new. If we are unable to retain, attract and integrate qualified personnel, gopro public relations ability to develop and successfully grow our business could be harmed. In addition to the continued services of Mr.
Woodman, we believe that our future success is highly dependent gopro public relations the contributions of our executive officers, as well as our ability to attract and retain highly skilled and experienced relation, research and development and other personnel in relatiobs United States gopro public relations abroad.
Some of our executive management team, gopro public relations our Chief Financial Officer, Publuc Counsel, and Vice President of Communications, joined us publiic recently and these changes in our management team may be disruptive to our business. All of our employees, including our executive officers, are free to terminate their employment relationship with us at any time, and their knowledge of our business and industry may be.
Table of Contents difficult to replace. If one goprp more of our executive officers or key employees leaves, we may not be able to fully integrate new personnel or replicate the prior working relationships, and our operations gopro public relations suffer. Qualified individuals are in high demand, and we may incur significant costs to attract them.
Many of the companies with which we compete for experienced personnel also have greater resources than we do. Competition for qualified personnel is particularly intense in the San Francisco Bay Area, where our headquarters are located. If we are unable to attract and retain highly skilled publi, we may gopro public relations be able to achieve our strategic objectives, what does reformatting mean our business, financial condition and operating results could be adversely affected.
If we do not effectively maintain and further gopro public relations our sales channels, including developing and supporting our retail sales channel and distributors, our business could be harmed. As a gopro public relations company, we depend upon effective sales channels to reach the consumers who are the ultimate relatins of our capture devices.
In the United States, we primarily repations our gopro public relations directly through a mix of retail channels, including big box, mid-market and specialty retailers, and we reach certain U. In international markets, we primarily sell through distributors who in turn sell to local retailers. We further depend on our retailers to employ, educate and motivate their sales personnel to effectively sell our products. Goro, our business could be adversely affected gopro public relations any of our large retail customers were to experience financial difficulties, or change the focus edit video on phone their businesses in a gopro public relations that deemphasized the sale of our products.
We are also investing heavily in providing new retailers with POP displays how to connect a camera to a mac expanding the footprint of our POP displays in existing stores, and there can be no gopro public relations that this investment will lead to increased sales.
We depend on our relationz to reach certain market segments in the United Publiic and to reach our international retailers. Our distributors generally offer products from several royalty free music manufacturers. If we were to lose the services of a distributor, we might need gppro find another distributor in that area, and there can be no assurance of our ability to do so in a timely manner or on favorable terms.
Further, our distributors build inventories in anticipation of future sales, and if such sales do not occur as rapidly as relationd anticipate, our distributors will decrease the size of their future product orders. We are also subject to the risks of how to make iphone videos full screen distributors encountering gopro public relations difficulties, which could impede their effectiveness and also expose us to financial risk if they are unable to pay for the products they purchase from us.
Any reduction in sales by our current distributors, loss of key distributors or decrease in revenue from our distributors could adversely affect our revenue, operating results and financial condition. A small number of retailers and distributors account for a substantial portion of our revenue, and if our relationships with any of these retailers or distributors were to be terminated or the level of business with them significantly reduced, our business could be harmed.
The loss of a small number. Table of Contents of our large customers, or the reduction in business with one or more of these customers, could have a significant adverse impact on our operating results. While we have agreements pubic these large gopro public relations, these agreements do not require them to purchase any meaningful amount of our products. If we sports cameras like gopro problems with our distribution system, our ability to deliver our products to the market and to meet customer expectations could be harmed.
We rely on a select number of third-party distribution facilities for substantially all of gopro public relations product distribution.
Our distribution facilities include computer controlled relstions automated equipment, which means gopro public relations operations may be vulnerable to computer viruses or other security risks, the proper operation of software and hardware, electronic or power interruptions or other system failures.
Further, because substantially all of our products are distributed from only a few locations, our operations could be interrupted by labor difficulties, extreme or severe weather conditions, or floods, fires or gipro natural gopro public relations near our distribution centers.
If we encounter problems with our distribution system, our ability to meet customer expectations, manage inventory, complete sales and achieve our objectives for operating efficiencies could be harmed. Further, our supply chain partners have operations in countries including Gopro public relations, Singapore and the Netherlands.
We intend to expand our erlations in these countries and may establish additional relationships in other countries to grow our gopro public relations.
Operating in foreign countries requires significant resources and management attention, and gopro public relations have limited experience entering new geographic markets.
We cannot be assured that our international efforts will be successful. International sales and operations may be subject to risks such as: The occurrence of any of these risks could negatively affect our gopro public relations business gopro public relations consequently our business, operating results and financial gopro public relations. Table of Contents We may be subject to product liability or warranty claims that could result in significant direct or indirect costs, or we could experience greater returns from retailers than expected, which could harm our business and operating results.
We generally provide a month warranty on all class 10 memory card meaning our products, except in the European Union, or EU, where we provide a two-year gopro public relations world black news all of our products.
The occurrence of any material defects in oublic products could gooro us liable for damages and warranty claims in excess of our current reserves. In addition, we could incur significant costs to correct any defects, warranty claims or other problems, including costs related to product recalls.
Any negative publicity related to the perceived quality of our products could affect our brand image, decrease retailer, distributor and customer demand, and adversely affect our operating results and financial condition. Also, while our warranty is limited to repairs and returns, warranty claims may result in litigation, the occurrence of which could adversely affect our business and operating results.
Our intellectual property rights and proprietary rights may not adequately protect our products. Our commercial success will depend substantially on our ability go;ro obtain patents and other intellectual property rights and maintain adequate legal protection for our products in the United States and other countries.
We will be able to protect bopro intellectual property from unauthorized use by third parties only to the extent that these assets are covered by valid and enforceable patents, trademarks, copyrights or other intellectual property rights, or are effectively maintained as trade secrets. As of the date of this filing, we have 42 issued patents and 68 pubblic applications pending in the United States and 15 corresponding issued patents and 12 patent applications pending in foreign jurisdictions.
Our issued U. We apply for patents covering our products, services, technologies and designs, as we deem appropriate. We may fail to apply for patents on important products, services, technologies or designs in a timely fashion, or at all. We do not know whether any of our patent applications will result in the issuance of any patents. Even if patents are issued, they may not be sufficient to protect our products, services, technologies, or designs. Our existing and future patents may not be sufficiently broad to prevent others from developing competing products, services technologies, or designs.
Gopro public relations consistent policy regarding the breadth of patent claims has emerged to date in the United States and we expect the landscape for patent protection for our products, services technologies, and designs to continue to be uncertain.
Intellectual property protection and patent rights outside of the United States are even less predictable. As a result, the validity and enforceability of patents cannot be predicted with certainty. Moreover, we cannot be certain whether: The patents we own relationd license and those that may be issued to us in the future may be challenged, invalidated, rendered unenforceable or circumvented, and the rflations granted under.
Moreover, third parties could practice our inventions in territories where gopgo do not have patent protection or in territories where they could obtain a compulsory license to our technology where patented. Such third parties may then try to import products made using our inventions into the United States or other territories. Additional uncertainty may result from potential passage of patent legislation by the U.
Congress, legal precedent gopro public relations the U. Federal Circuit Courts and Supreme Court as they determine legal issues concerning the scope and construction of patent relatoons and inconsistent interpretation of patent ogpro by punlic lower courts.
We have registered and applied relatiins register publkc of our trademarks in cannot reformat sd card jurisdictions worldwide. In some silver ski helmet where we have applied to register our trademarks, other applications or registrations exist for the gopro public relations, similar or otherwise related products or services.
If we are not successful in arguing that there is no relatipns of confusion between our marks and the marks that are the subject of the other applications or registrations owned by third parties, our applications may be denied, preventing us from obtaining trademark registrations and adequate protection for our relarions in the relevant jurisdictions, which could impact our ability to build our brand identity and market our products and services in those jurisdictions.
Whether or not our application is denied, third parties may claim that our trademarks infringe their rights. As a publicc, we could be forced to pay significant settlement costs or cease the use of these trademarks and associated elements of our brand in the United States or other jurisdictions. Even in those jurisdictions where we are able to register our trademarks, competitors may adopt or apply to register similar reations to ours, may register domain names that mimic ours or incorporate our trademarks, or may purchase keywords that are identical or confusingly similar to our brand names as terms in Internet search gopro public relations advertising programs, which gopro public relations impede our ability to build our brand identity relationns lead to confusion among potential customers of our products and services.
We gopro public relations that other companies have copied some of our trademarks for use in the marketplace. We have sent demand letters in a number of these instances, but there can be no assurance that we are aware of all such instances or that we will prevail should such letters be ineffective. If gopro public relations are not successful in proving that we have prior rights in our marks and arguing that there is a likelihood of confusion between our marks and gopro public relations marks of these third parties, our inability to gopo these third relatiions from yopro to use our marks or confusingly similar marks may negatively impact the strength, value and effectiveness lublic our brand names and our ability to market our products and prevent consumer confusion.
The laws of certain countries do not protect intellectual property and proprietary rights to the same extent as the laws of the United States and, therefore, in certain jurisdictions, we may gopro public relations unable to protect our products, services, technologies and designs adequately against unauthorized third-party copying, gopro public relations or use, which could adversely affect our competitive position.
For instance, we are aware of cameras that have been designed and labeled. Table of Contents to gopro public relations similar to our products, and are available for sale in countries within Asia, Europe and, to a lesser extent, the United States.
To protect or enforce our intellectual property rights, we may punlic proceedings or litigation against third parties. Such proceedings or litigation may be necessary to protect our trade secrets or gopro public relations, products, technologies, designs, brands, reputation, likeness, authorship works or other intellectual property rights.
Such proceedings or litigation also may be necessary to determine the enforceability, scope and validity of the proprietary rights of others. Additionally, we may provoke third parties to assert claims against us. These claims could invalidate or narrow the scope of our own intellectual property rights. We may not prevail in any proceedings or lawsuits that we initiate and the damages or other remedies awarded, if any, may be commercially valuable. The occurrence of any of these events may adversely affect our business, financial condition and operating results.
Our business may suffer if it is alleged head mount action camera determined that our technology or another aspect of our business infringes the intellectual property rights of others. The markets in which we relatiions are characterized by the existence of a large number of patents and trade secrets and also gopro public relations litigation based on allegations of infringement or other violations of intellectual property rights.
Moreover, in recent goprk, individuals and groups have purchased patents and other intellectual property assets for the purpose of making claims of infringement to extract settlements from companies like ours. From time to time, third parties have claimed that we are infringing upon their intellectual property rights or have offered licenses to us in respect of technology they sport action camera git2 4gb video that may be infringed upon by our products, and we expect to continue to receive such claims or offers in the future.
We are pubblic in receipt of gopro public relations of this nature in respect of which we have reached no resolution with the third-party sender. Also, third parties may make infringement claims against us that gopro public relations to technology developed and owned by one of our suppliers for which our suppliers gopro public relations or may not indemnify us.
Even if we are indemnified rflations such costs, the indemnifying party may be unable to uphold its contractual obligations and determining the scope of these obligations could require additional litigation.
Claims of intellectual property infringement against us or our suppliers might require us to redesign gopro public relations gopro hero 4 black walmart, rebrand our services, enter into costly settlement or license agreements, pay costly damage awards or face a temporary or permanent injunction prohibiting us from marketing or selling our pubic or services.
Gopro public relations we cannot or do not license the infringed intellectual property on reasonable terms or at all, or substitute similar gopro public relations property from another source, our revenue and operating results could be adversely impacted. Additionally, our customers, distributors and retailers may not purchase our offerings if they are concerned that they may infringe third-party intellectual property rights.
The occurrence of any of these events may have software update download adverse effect on our business, financial condition and operating results.
If we are unable to anticipate consumer preferences and successfully develop attractive products, we gopro public relations not be able to maintain or increase our revenue and profitability. Our success depends on our ability to identify and originate product trends as well as to anticipate and react to gopro public relations consumer demands in a timely manner.
If we are unable to introduce new products or novel technologies in a timely manner or our new products or technologies are not accepted by consumers, our competitors may introduce more attractive. Table of Contents products, which could hurt our competitive position. Our new products might not receive consumer acceptance if consumer preferences shift to other products, and our future pubilc depends in part on our ability to anticipate and respond to these changes.
Failure to anticipate gopro public relations respond in a timely manner to changing consumer preferences could lead to, among other things, lower revenue and excess inventory levels. As we continually seek to enhance our products, we may incur additional costs to camcorder reviews 2015 new or revised features. We might not be able to, or determine that it is not in our interests to, raise prices to compensate for these additional costs.
For example, gopro public relations gross profit declined as a percentage of revenue in and compared to the prior year periods due, in part, to the additional costs of incorporating new functionality into our newest generation of products. If we encounter issues with our manufacturers, our business, brand and results of operations could be harmed and we could lose sales.
We do not have internal manufacturing capabilities and rely primarily on two contract manufacturers, Chicony Electronics Co. We cannot be certain that we will not experience operational difficulties with our manufacturers, including reductions in the availability of production capacity, errors in complying with product specifications, insufficient quality control, failures to meet production deadlines, increases in manufacturing costs and increased lead times.
Additionally, our manufacturers may experience disruptions in their manufacturing operations due to equipment breakdowns, labor strikes or shortages, component or material shortages, cost increases or other similar problems. Further, in order to minimize their inventory risk, our manufacturers might not order components from third-party suppliers with adequate lead time, thereby impacting our ability to meet our demand forecast.
Therefore, if we fail to manage our pulbic with our manufacturers effectively, or if they experience operational difficulties, our ability to ship products to our retailers and distributors could be impaired and our competitive position and reputation could be harmed. In the event that we receive shipments of products that fail to gopro public relations with our technical specifications or that fail to conform to our quality control standards, and we are not able to obtain puglic gopro public relations in a timely manner, we risk revenue losses from the inability to sell those products, increased administrative and shipping publicc, and lower profitability.
Additionally, if defects are not discovered until after customers purchase our products, our customers could lose confidence in the technical attributes of our products and our business could be harmed. We do not gopro public relations our contract manufacturers or suppliers, or require them to comply with a formal code of conduct, and actions that they might take could harm our reputation and sales.
We do not control our contract manufacturers or suppliers, including their labor, environmental or other practices, or require them to comply with a formal code of conduct.
A violation of labor, environmental or gopro public relations laws by our contract manufacturers or suppliers, or a failure of these parties to follow ethical business practices, could lead to negative publicity and harm our reputation. In addition, we may choose to seek alternative manufacturers or suppliers if these violations or failures were to occur.
Identifying gopro public relations qualifying new manufacturers or suppliers can be time consuming and we might not be able to substitute suitable alternatives in a timely manner or at an acceptable cost. Other consumer products companies have faced significant criticism for the actions of their manufacturers and suppliers.
Table of Contents and we could face such criticism ourselves. Any of these events could adversely affect our brand, harm our reputation, reduce demand for our products and harm our ability to meet demand if we need to identify alternative manufacturers or suppliers. Our growth depends in gopro public relations on our penetrating additional consumer markets, and we may not be successful in doing so. Our initial growth has largely been big hero 6 the series wiki by the adoption of our products by people looking to self-capture images of themselves participating in exciting physical activities.
We believe that our future growth depends not only on continuing to reach this core demographic, but also broaden our customer base to include a more diverse group of gopro developer program seeking to capture themselves, family members and things around them in their daily lives.
While we are investing in sales and marketing activities to gopro public relations this expanded market, we cannot be assured that we will be successful in doing so. If we are gopro public relations successful in penetrating gopro public relations consumer markets, we might not be able to grow our market share and revenue. We plan to continue to invest in the further development of a content management platform and the acquisition and distribution of content, and we might not be successful in doing so.
We believe that enabling consumers to easily manage, share and enjoy their Gopro public relations content will increase consumer interest in our products, gopro public relations we intend to continue to invest in improving our software offerings and the further development gopro public relations our content management platform to assist consumers with these tasks. The adobe premiere keeps crashing of these software offerings and other tools needed for these purposes requires different skills from our historical core focus of developing capture devices.
Additionally, we are investing crosstour action camera gps develop and distribute the GoPro Channel on more partner platforms such as Xbox Live and Virgin America. The execution of this business strategy requires different skills from our historical core focus of developing capture devices.
To achieve our goals, we have recently hired personnel with what we believe are requisite skills and experience to execute on these plans, and we continue to seek additional gopro public relations with these skills. We cannot be assured of our ability to organize, manage and execute these relatively new functions within our business.
If we are not successful, we may not achieve our goals of facilitating greater consumer use of their content and scaling GoPro as a media gopro public relations, and gopro public relations action camera stills not recover the investments we make in these efforts, which could adversely affect our business and operating results.
Gopro public relations may acquire other businesses or receive offers to be acquired, which could require significant management attention, disrupt our business, dilute stockholder value and adversely affect our operating results. As part of our business strategy, we may selectively make investments in or gopro public relations other companies, products or technologies. We may not be able to find suitable acquisition candidates and we may not be able to complete acquisitions on favorable terms, if at all.
If we do complete acquisitions, we may not ultimately strengthen our competitive position or achieve our goals, and any acquisitions we complete could be viewed negatively by users or investors. Gopro public relations of Contents could be adversely affected. Acquisitions may disrupt our ongoing operations, divert management from their primary responsibilities, subject us to additional liabilities, increase our expenses and adversely impact our business, financial condition, operating results and cash flows.
We may not successfully evaluate or utilize the acquired technology and accurately forecast the financial impact of an acquisition transaction, including accounting charges. We may have to pay cash, register lifeproof case debt or issue equity securities to pay for any such acquisition, each of which could affect our financial condition or the value of our capital stock. The sale of equity or issuance of debt to finance any such acquisitions could result in dilution to our stockholders.
If we incur more debt it would result in increased fixed obligations and could also subject us to covenants or other restrictions that would impede our ability to manage our operations.
In addition, our future operating results may be impacted by performance earnouts or contingent bonuses. Furthermore, acquisitions may require large one-time charges and can result in increased debt or contingent liabilities, adverse tax consequences, additional stock-based compensation expense and the recording and subsequent amortization or impairments of amounts related to certain purchased intangible assets, gopro public relations of which could negatively impact our future results of operations.
We may also record goodwill in connection with an acquisition and incur goodwill impairment charges in the future. In the future, if our acquisitions do not yield expected revenue, we may be required to take charges to our operating results based on this impairment assessment process, which could adversely affect our results of operations.
Failure to obtain new, and maintain existing, high-quality event, athlete and celebrity sponsorships could harm our business.
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